Describing GDPR under the 7 stages of grief is spot on and probably feels familiar to many grappling with this at the moment.

But what it has done is afford businesses with a real opportunity to change the way they interact with customers and prospects for the better.

I'm not down playing the complexities or the challenges facing businesses. However, improvements in contact and relationship management are cited high in the commercial objectives of B2B businesses. Can businesses use GDPR to meet those objectives?