The success of BrewDog in the space of a decade is remarkable. The business commenced with a £20,000 bank loan just over a decade ago and has now been valued in the region of £1bn following private equity investment.
In the days where all we appear to hear about are excessive salaries for corporate executives, it is refreshing to hear that BrewDog wants its employees and charities to benefit should the company meet its targets.
With challenges having to be made to boardroom salaries by shareholders and the Government, it is promising to see such an approach. The question is will others follow suit.
Upmarket craft brewer BrewDog is aiming to give away 20pc of its profits between staff and charities as part of its new Unicorn Fund. The Scottish business, which was valued at £1bn earlier this year after private equity house TSG Partners ploughed more than £200m into the company, said it would split 10pc of its profits equally between staff and a group of charities chosen by its 1,000-strong workforce and its 57,000 retail investors, who it dubs Equity Punks.