It's great to hear that The Football Association is collaborating with social video platform Grabyo in effort to share exclusive VR360 content video of the England team, ahead of the crucial World Cup Qualifier against Slovakia.
The need for better fan engagement across social media in the lead up to any game is crucial and The FA seems to have recognised the high demand for innovation in technology when it comes to communication with fans.
The use of 360 video will provide England fans with unlimited access to the national team, highlighting their every move and providing a broad range of live, real time and archived video content on both digital and social media platforms.
Going forward 360 video will be yet another tool to drive engagement for key events and the first step towards exploring virtual reality (VR) and augmented reality (AR) formats in the sport sector.
360 video is supported by Facebook, Twitter and YouTube which means more and more people will be able to access all sport content provided across these platforms.
As virtual reality is growing in popularity with users it seems like The FA are heading towards the right direction when it comes to staying connected with their fans.
Breaking new ground, The FA was the first Grabyo partner use the new 360 video feature in the platform – engaging England fans across social media in the build up to the game. The use of 360 video provides England fans with unprecedented access to the national team and highlights The FA’s focus on technology innovation for fans.