As the 25 May approaches it's helpful to remind ourselves of the essentials. Where it is great to see businesses using the opportunity to engage with their mailing lists, it is important to remember that ultimately GDPR compliance is about compliance and good practice data management, not just opting people in to mailing lists. 

Brabners' data protection lead partner, Matt Brown, gives a 60 second summary of the GDPR that is worth a watch as many count down to the deadline.

"It's everything you do with the data"

Tell people what data you collect about them, how you use it, what you use it for and how long you're going to use it for that purpose.

Check out the 1 minute video summary here.