Serie A have followed the Premier League's lead and announced that sponsorship advertising will now be allowed on shirt sleeves.

It has not been confirmed when this change will come into effect but it is a move supported by all of the teams in the competition who are no doubt keen to capitalise on the extra sponsorship opportunity. 

It has been reported that Arsenal and Chelsea's sleeve deals are worth £10m and Manchester United are rumoured to have benefited from a £20m boost from their sleeve sponsor, Kohler.