Coca-Cola has perhaps signalled its intent for the future in its purchase of Costa Coffee. The Coffee market has thrived in recent years and attracts everyone from people on the way to work, to parent and toddler groups having a catch up and everything in between.
Coca Cola is a truly international brand with a presence in almost every country. In its purchase of Costa, its intent appears to be to take Costa to the same international level and perhaps take on the US coffee giant Starbucks around the world. It's also a good indication perhaps that the link between carbonated drinks and obesity levels have persuaded Coca-Cola to enter other markets.
£3.9bn is a lot of money, but with the pound weakened against the dollar following the Brexit referendum, and possibly more uncertainty to come, could we see more British owned retail and leisure operators being snapped up by companies from abroad at a knockdown price?
Whitbread has entered into an agreement to sell coffee chain Costa to The Coca-Cola Company for an enterprise value of £3.9bn.