Crystal Palace's Wilfried Zaha who reportedly makes £130,000 a week, has made a "substantial financial contribution" to the Palace Ladies, who play in the second-tier Women's Championship.
We have been writing about the commercialisation of the women's game and the increase in opportunities for commercial growth in the game but as it stands many womens clubs are still relying on a high level of subsidies from the mens teams.
The professional women's game is in it's infancy and so it is not unusual for a fledgling team to require support from the more established parts of the business. It is encouraging that Zaha has recognised the importance of the Ladies team in the club.
A statement from the club confirmed that, "Everyone knows what Crystal Palace means to Wilf and he wants to give the same opportunities to the next generation of aspiring players at Palace Ladies that he enjoyed when coming up through junior teams".
Wilfried Zaha is to make "a substantial financial contribution" to help subsidise Crystal Palace Ladies.