Facebook may find themselves in significant difficulty following evidence given by Elizabeth Denham, the UK Information Commissioner, to the Digital, Culture, Media, and Sport Committee

Following a £500,000 fine for Facebook last month, the Information Commissioner is reported to have said that Facebook has a lot of work to do to improve its privacy processes and that Facebook's advertising business model rubs against privacy laws. 

Denham calls for further regulation, declaring that the era of self-regulation for large companies like Facebook and Twitter is now over. Facebook is also under investigation from the Irish Data Protection Commissioner in relation to how it monitors its users across the internet. 

This very public statement is a clear declaration of intent from the ICO and an indication of the line that they will be taking with companies who they perceive to be abusing personal data. It is therefore imperative that organisations take data privacy seriously and have adequate measures in place to protect themselves.