An interesting take on business development for a dental practice is to focus your business on the younger generation.
At Brabners we often assist clients who are looking to buy, build and grow dental groups. The focus is often on acquisitions of practices with potential to grow. Our team assists in the due diligence of these practices, working out where additional income streams are possible and what arrangements are currently in place. Often additional income streams come from introducing private revenue sources, or perhaps a cosmetic offering. However, focusing on children is rarely part of a business plan.
Whilst the younger patients may not initially be the most profitable treatment, the children bring with them parents, siblings and a wider family net. Parents are also more likely to respond to recall appointment requests for their children. The children also will grow, as will the sense of job satisfaction at achieving good dental health for a patient who has been visiting you regularly for a lifetime.
throughout my career, experience showed that the greatest practice builder was to be seen to care, truly care, for children