International Women's Day provides a useful opportunity to reinforce the fact that everyone has a role to play in forging a more gender-balanced world and sport is an integral part of that.
Equality in sport drives equality in communities and this is a further reason why equality in sport really matters. Not only does it provide women with the respect and equal exposure they deserve, but it changes communities. Equality in sport strengthens solidarity and helps forge the awareness needed to drive positive change in communities everywhere.
Worldwide, slow gains are being made when it comes to increased media coverage of women's sporting events, the securing of bigger sponsorships for women's teams and tournaments, more equal pay for women in sport, better support and greater respect overall. However, there is a still a long way to go for example Caster Semenya faces ongoing scrutiny and punishment for being herself.
In the words of Michelle Obama; “As women, we must stand up for ourselves, for each other, for justice, for all.”
It's time to place a lot more value on women's sporting contributions and participation. And it's time to celebrate the people, teams, communities and media who actively choose to support, cover and feature women's sport.
The world has recently watched UK Women's sports take the world by storm with the outstanding performances of the Lionesses; Dina Asher-Smith and Laura Muir.
The world expects balance: Movements like #MeToo, #TimesUp and the significant global rise in International Women's Day activity in every corner of the world mean gender is firmly on the agenda!