The FA has announced a 3 year partnership with Barclays that will see the Super League rebranded as the Barclays FA Women's Super League.
The deal which the FA is describing as "the biggest ever investment in UK women's sport by a brand" will also meant that there will now be a prize money pot of £500,000. Previously, WSL winners have not been awarded any official prize money.
We have been noting for some time the continued investment in Women's Football and this partnership is the strongest signal yet that commercial partners see value in the women's game.
The introduction of a prize pot will also go a long way to allowing women's teams to improve the business argument for clubs to provide support as the professional game gets off the ground. Hopefully it will also provide incentive to those clubs questioning whether a women's team is financially viable.
Barclays' sponsorship deal will also see them become the lead partner of the FA Girls' Football School Partnerships, which is a nationwide scheme to help develop girls' access to football at school. Getting more girls playing football is seen as a key way to develop the professional game.
"We obviously want to get more fans and more revenue behind the game, making sure it's secure and sustainable for the future.