There was much discussion at our State of Play event last week about #WomenInFootball and how to ensure sustainable growth of the Women's Super League.

Ahead of the Lionesses' World Cup warm up game against Canada on Friday night, Manager Phil Neville has suggested that Manchester United, Chelsea and Arsenal should "throw open" their stadiums for women's football matches. Record crowds at women's matches in Spain have drawn headlines and Neville is confident that the Women's game in England could sustain similar crowds but longer term rather than as a one off spectacle.

Many of our attendees at State of Play agreed with Neville that free tickets to these games, at least for the first couple of seasons, could be one strategy for attracting bigger crowds. Some were also in favour of playing the women's games immediately before the men to expose a broader audience to the game.

Although there is some debate as the best way to achieve sustainable crowd growth we all seem to agree that Women's Football is heading in a positive direction.