Living in a Millennial / Gen Z household, I couldn't imagine going back to the previous Sky / Virgin media all encompassing model. Having the ability to pick and choose (and pay for) the most relevant content is extremely appealing. The freedom to subscribe and unsubscribe at any given time (without being tied in to a 12 month + contact) is ideal.

This also begs the question of just how long the BBC can continue to charge an arguably excessive (and poor value for money) licence fee, given that very few Millennials / Gen Z actually watch live TV or consume the BBC's online content.