The FA have announce the launch of a new OTT platform, "The FA Player" which will show every Women’s Super League (WSL) game from the start of the 2019/20 season.
This is great news for football fans who will be able to watch every top flight game live as well as selected FA Cup and Continental Women's League games. The platform will also host features and highlights from the Lionesses.
Interestingly, the broadcast of all games on the FA's new app will not affect the FA's current deals with BT Sport and the BBC which between them will televise over 30 live games during the 2019/20 season.
Revenue from broadcast rights is the main source of income for many Premier League clubs thanks in large part to the bidding war between Sky and BT. Does offering the WSL games for free limit the opportunity for the women's game to bring in the same kind of investment, or is it a necessary stepping stone to develop and increase the fan base to increase the WSL's commercial value?
“This announcement is a pivotal and significant step in The FA’s journey to grow the women’s game and attract new audiences,”