The WSL's commitment to driving fan engagement and improving match attendance is boosted this weekend by the inaugural Women's Football weekend.
Seizing the opportunity of an international break in the Premier League, 4 of the WSL games this weekend will be played in stadiums usually reserved for Premier League teams. Brabners are particularly excited for the first Merseyside Derby to be played at Anfield where it is hoped more than 20,000 fans will attend.
Strategy is crucial for growing the WSL and it makes a lot of sense to encourage those that would usually attend Premier League fixtures to get out and support their club's WSL team. There is huge opportunity for growth in appealing to the already huge fan bases enjoyed by men's teams. Offering WSL games during international breaks, and even when the men's team is playing away, is an excellent way to grow a following.
The important question is not whether the record for highest ever attendance (set at the season opening Manchester Derby earlier this year) will be broken by Tottenham this weekend, but rather how do we capture this enthusiasm and swell of support to drive consistent attendance when the WSL isn't the only game fans can choose to attend?
These showpiece fixtures are not for kicks. They have a purpose: to drive a new audience towards the game, and it is working.