Everton FC marked International Women's Day by announcing the next phase in their "One Club" strategy.
The announcement provides a boost for the women's team in resources for squad development and the creation of a new Strategic Leadership Team that will be lead by Everton CEO, Professor Denise Barrett-Baxendale.
The women's team already shares the training facilities at USM Finch Farm with the men's side but this announcement now focuses on the backroom support required to run great football teams. Everton want to capitalise on the resources already in place for the men's team, mirroring their strategic vision and ensuring the women's team have access to the same business and support systems that are already in place at the club.
The regulations of the Women's Super League require that women's clubs are separate corporate entities to the men's clubs. As a result, different clubs have taken a range of approaches as to how integrated their women's teams and academies are with their male counterparts. It will be interesting to see which model sees the most success, both on the field with silverware and off it from a commercial point of view.
The new appointments and increased resources for Everton Women is the next phase of the roll-out of the Blues’ ‘One Club’ vision to integrate elite football into a fluid and dynamic business structure - with a shared vision for success.